Jackpocket, the biggest U.S. mobile lottery courier service, has announced a partnership with the Boston Red Sox.
This collaboration comes shortly after Jackpocket’s official launch in Massachusetts, which is its 17th market.
Gaining a promotional partnership with one of the country’s, biggest sports franchises will give them significant exposure.
“When you think of baseball, you think of the Boston Red Sox,” said Jackpocket CFO Peter Sullivan in a press release.
“We are thrilled to be the digital lottery courier partner to this historic organization and to provide Massachusetts fans a new, fun, and convenient way to play the lottery – right from their phones.”
Many sports betting firms and sports leagues across the U.S. have deepened their partnerships in recent years. However, this move is interesting because Jackpocket is not a sports betting-related company.
It is, rather, one the leading examples of a new kind of operator – lottery couriers. Jackpocket lets players who don’t have online scratchcard or lottery options buy tickets from stores via a courier, with transactions handled online via the Jackpocket app.
The courier app handles winnings, of which it pays directly up to $500. It also handles deposits, identification checks, winning notifications, and everything else needed for a smooth experience.
In the case of wins over $500, Jackpocket also facilitates a smooth prize claim from the relevant state lottery office.
While some of the exact details of the collaboration with the Red Sox remain under wraps, it’s clear that both entities are looking to leverage each other’s strengths and market presence.
The Boston Red Sox, with its massive fan base and iconic status in baseball, offers Jackpocket a unique platform to reach a broader audience.
Jackpocket branding will be displayed at the Red Sox’s Fenway Park stadium (with 21+ gambling information), including on the giant score screen.
Jackpocket says that the deal includes several unique ways for fans to interact with the app and the team. That will include VIP tours of the stadium, field-side passes to watch batting practice, and full home game ticket experiences.
“The Boston Red Sox are proud to partner with Jackpocket, the club’s first Digital Lottery Courier,” said EVP of Partnerships for the Boston Red Sox Troup Parkinson.
“With their digital lottery courier app now available in Massachusetts, we are excited to work with Jackpocket to offer fans convenient access to gaming and help boost local lottery business.”
Jackpocket’s recent launch in Massachusetts is a testament to its quick growth in recent years.
Earlier this year, the operator also launched in Nebraska and Arizona. It also added a desktop application.
Although Jackpocket was the first operator to offer lottery courier services in the U.S., starting in New York in 2012, other operators have swiftly caught onto the idea.
Rival lottery courier Jackpot.com launched in New York earlier this month, for example, and it immediately partnered with the iconic New York Yankees of the MLB.
Its competitors’ moves puts the onus on market leader Jackpocket to continue with interesting partnerships and improving its service, if it is keep that status in the face of challengers.
The collaboration between Jackpocket and the Boston Red Sox is also a reflection of a broader consumer shift towards digital gambling.
Lottery couriers are growing fast, even while traditional lottery sales in some states are declining. In a recent report on the U.S. gambling sector, brick & mortar casinos still rule the show when it comes to revenues – but online casinos and sportsbooks are steadily closing the gap.