Traditional TV Viewing Drops to New Low, Sets Stage for Major Shift in Sports Streaming
Traditional TV usage, defined by broadcast and pay television services (cable and satellite), dropped below 50% for the first time in history, according to Nielsen’s monthly streaming report. Broadcast television watching dropped to 20% in July, and pay-TV customers fell to 29.6% of television viewers. On the other side, streaming services hit an all-time high …
